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Media Advocacy

Media advocacy technical assistance provides support on media advocacy strategy and tactics.

  • Developing inclusive language for campaign materials.
  • Resource: Racial Equity Message Guide
  • Communications and media advocacy planning.
  • Message development.
    • Customized messaging using fast facts and key messages.
  • Spokesperson coaching and training.
  • Media Relations.
    • Editorial board meetings.
    • Media or press conferences and events.
    • Media roundtables.
    • Press releases, op-eds and letters-to-the-editor.
    • Story pitching.
  • Social media consultation.
  • Digital engagement consultation.
  • Material and resource review and approval.

Resources Available: Media Advocacy Guidebooks, Planning Worksheets and Tip Sheets

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