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Media Advocacy

Media advocacy technical assistance provides support on media advocacy planning and strategy tactics such as message development including developing inclusive language for campaign materials

Examples:

  • Customized messaging using fast facts and key messages.
  • Media roundtables.
  • Press releases, op-eds and letters-to-the-editor.
  • Story pitching.
  • Material and resource review and approval.
  • Social media consultation.
  • Digital engagement consultation.
  • Social media engagement.
  • Spokesperson coaching and training.
  • Editorial board meetings.
  • Media or press conferences and events.

Resource: Racial Equity Message Guide

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